It's no blooper, there's three O's in Cooopers!

Cooopers Business Profile

Cooopers is the trading name of John Cooper. It's one business, with two divisions - GoGro LDM (Landscape Design and Maintenance) and Cooopers HS (Home services). I operate the business from home, keeping overheads low. Everything has to work around the needs of my son too.

Vision and Goals

My vision is to bring beauty into the world and to inspire the imagination of my clientele. Starting at the beginning of 2010, it has been going from strength to strength. Now in 2011 I will be adding to the LDM business with the home services division. Both business are relatively low cost operations, with the labour being the profit area of the business.

GoGro LDM will continue to offer private residents and businesses general property maintenance through to specialised maintenance and landscaping design services. The aim is to develop a base of clientale by providing home maintenance services. showing them that I care about how their home looks, and so gain their trust to tackle bigger, more intensive projects.

Cooopers HS will provide technical support for computer issues, or general handyman tasks around the house, including cleaning if required.

Down the track I wish to develop an aussie alternative to the european agriculture that is completely inappropriate for the ecosphere of Australia. I want to create a large scale worm farm that sells worm castings and worm juice as alternatives to traditional farming. Traditional farming hasn't changed, in essence, since the Egyptians started it thousands of years ago. All we've done since then is find better ways to do the same thing, and that has led to desertification time and time again.

We need to stop digging up the land and trying to make the environment fit our needs, and work with it instead. Enrich the soil with worm products. Don't dig it anymore. Grow plants that are native to your region, whether you're a farmer or live in a studio apartment with one window and no garden. It is time to find ways to work with the environment and truly local plants to increase yield, increase profits and reduce costs, without penalising the end user.

I personally think it is ridiculous that organic produce costs more than that which comes from overseas or thousands of kilometres away. This is a result of the economies of scale, and I believe the answer to the problem is to match the scale of companies like Monsanto and Pivot, with a lot less input costs. They have to mine and process materials to get the chemicals that farmers use. All I have to do is buy manure and food waste - some of the cheapest products in this range can be no cost at all!

The worms do the rest, and the farmer benefits by getting improved yield and lower costs. Make the crop strong, and the bugs can have a go without harming the productivity of the plant. Grow indigenous plants, and you work with the environment to profit everyone, including the earth itself. The earth can live on without us, but we cannot survive without it. Healthy soil, healthy plants, healthy food, healthy population. The aspirations can be grandiose (eg, eliminate poverty, famine, diseases of poverty) and still be realistic.

Both business will continue to grow and expand, with a long term view to offering franchise options to other areas. I operate with no debts, and I intend to keep it that way. By operating constantly 'in the black' Cooopers ensures its ongoing and future prosperity.